About StackAdapt
StackAdapt is a digital advertising platform that specializes in native, display, video, connected TV, audio, in-game, and DOOH advertising. The state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.
Mission
StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. The goal is to give advertisers all the tools they need to empower their businesses through advertising campaigns.
I began working for StackAdapt’s Creative Studio team as a Creative Strategist in September 2023. I was hired as the first Creative Strategist to work for the LATAM market. I also work heavily with North American accounts in both Canada and the United States.
StackAdapt’s Creative Studio
Extending the power of our clients’ teams. Our team of creative experts can support all of your creative needs from creative strategy to pre- and post-production, so campaigns can launch faster and with less stress.
Creative Strategy
Leveraging multi-channel campaigns, clients are able to take their users through the customer journey from awareness, to consideration to conversion.
I provide clients with data-driven recommendations on what creative messaging, tactics and channels to employ based on their campaign goals, target audiences and budgets. These strategies leverage the strengths of programmatic advertising and are tailored to the needs of their specific markets and industries.
Creative Execution
Copywriting
Script Writing
Mockups
Storytelling
Market Research
Discovery Conversations
Concepting
Production
Brief Writing
Art Directing
Asset Sourcing
Compliance with brand standards, accessibility requirements, etc
Launching
Quality Assurance for all deliverables
Ensuring uploading requirements are met
Final asset packaging and delivery
Campaign performance monitoring and follow-up
Additional examples unavailable due to Client Non-Disclosure Agreements.